Vitamin R is a coaching format used to manage anxiety about expectations or fear of failure. By activating intense and vivid emotional states, the coachee acquires resources—so-called vitamins—that help overcome recurring fears. Classic phobias, such as fear of heights, spiders, or snakes, cannot be treated using this method; for that, the Fast Phobia Cure is appropriate.

Additionally, Vitamin R should be distinguished from formats like Criticism into Feedback or Moment of Excellence. The former is for improving how one deals with criticism, while Moment of Excellence focuses on strengthening resources. However, the positive state created in that exercise generally isn’t sufficient for resolving strong anxieties.

Coaching – Process

1. Step 1: Clarify the Issue
   First, determine the coachee’s concern and ensure their well-being. The coaching topic could be, for example, test anxiety. The problem is then made more specific by asking in which situations the anxiety arises. Next, the coachee is asked to focus on the present moment and relax. This prevents them from getting too caught up in the anxiety state and possibly panicking.
2. Step 2: Find Resources
   Next, identify the resources needed to cope with the problem. These include positive emotional states that should replace the anxiety reaction. The coach asks which feelings the coachee would like to experience and prompts them to choose three very strong positive feelings. The coach can also offer suggestions and use targeted questions to spark the coachee’s imagination. Suitable physical anchor points on the body are determined in advance for these feelings. It is important to ensure that strong emotional states can be reached.
3. Step 3: Activate Resources
   The chosen resources are then activated and anchored. The coachee is asked to recall past situations in which they felt these specific states. They immerse themselves in those memories as fully as possible. The coach sets the anchor, encouraging the coachee to intensify the feeling and pressing the anchor more firmly at that moment. If the anchor is successfully set, the coachee can reactivate that resource at any time.
4. Step 4: Experience Resources and Problem Alternately
   The coachee now alternates between experiencing their resources and recalling their problem. They once again vividly imagine the positive situation (Resource 1), think briefly about the problem (Problem 1), move on to the second positive situation (Resource 2), think about the problem again, and finally move into the third positive emotional state (Resource 3). During this, the anchor is pressed and held.
5. Step 5: Intensify Resources and Future Pacing
   The resources are further intensified and then applied to future situations that the coachee visualizes. This uses sensory involvement. The coachee can imagine the resource like a vitamin that strengthens them. Again, the more vividly they can imagine these scenarios, the stronger the effect. They can create an entire mental “movie” and engage as many senses as possible.
6. Step 6: Check
   Finally, test the effectiveness of the coaching by finding out how the coachee now feels about the coaching topic.