Metaprogram: Convincer - Channel & Mode

Convincer - Channel

• Seeing:
  needs to see evidence
• Hearing:
  needs a lecture, must hear something
• Reading:
  needs to read something
• Doing:
  needs to do something with the information

Distribution:

Seeing: 55%, Hearing: 30%, Reading: 3%, Doing: 12%

Effective Language Patterns:

Formulate your communication so that the primary Convincer channel (seeing, hearing, reading, doing) is addressed.

Convincer - Mode

• Multiple Examples:
  need a certain number of repeated presentations of the data to be convinced.
• Automatic:
  only need a small amount of information and are immediately convinced. Almost never change their mind.
• Consistent:
  are never fully convinced. Every day is a new day, and they need to be convinced again.
• Time:
  need to gather information for a certain period before they are convinced.

Distribution

Multiple Examples: 52%, Automatic: 8%, Consistent: 15%, Time: 25%

Effective Language Patterns

Multiple Examples: Use the number that the person tells you.

Automatic: You can assume: When in doubt, go for it.

Consistent: Try it out; every time you use it; daily; over and over. Use the same language patterns as for Internal.

Time: Use the same time frame the person gives you.